Jade Hoffman grew up in West London and met Poppy at the age of 11. They have worked together on a number of film projects over the years, and have set up Tiamat Film (formerly Always the Kraken) as a homeĀ for their combined work. Jade studied biology at Imperial College, and undertook a masters in Science Media Production, working on communicating science via broadcast and print media. She currently lives and works in London.